Dr. Pelin Bicen

Pelin Bicen is a Professor of Marketing and the Associate Dean of Undergraduate Programs at Suffolk University’s Sawyer Business School. In her role as Associate Dean, she is responsible for integrating Artificial Intelligence into the business core curriculum and has spearheaded initiatives for training first-year students on how to utilize Generative AI technologies effectively. Previously, she worked in marketing strategy and marketing analytics for BBDO Advertising Agency, where she managed both national and international brands. Dr. Bicen’s research spans intra- and inter-firm marketing and innovation strategy, resource-constrained innovation, global supply chain strategies, and interorganizational governance. Her recent work includes a significant focus on the application of AI within business contexts,, contributing to the academic discourse on AI’s role in enhancing organizational value and decision-making processes.